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The Beginner's Guide to Influencer Marketing

Make your webshop future-proof through Influencer Marketing

Influencer marketing and finding the right influencer sometimes resemble that old “plenty of fish in the sea” saying. Not all of them are edible, let alone tasty — and you are hungry. It’s the same with influencer marketing.

But even when you fish out the trustworthy influencers, publishing fees quickly wipe the smile from your face. Is it possible to win at all? Yes — and it’s easier than you think.

Capture more leads

Every customer interaction is a step closer to a sale. With different lead generation tools to choose from, spend less time finding new customers and more time winning them over.

Build trust

Trust and revenue go hand in hand. Build and sustain a reputation your customers can rely on. Enhance your brand’s credibility and help customers make confident purchase decisions

Increase conversions

Say goodbye to guesswork and hello to results. Experiment with winning strategies to increase your conversion rates and curb high cart abandonment.

What are the benefits of influencer marketing?

If used right, influencer marketing works wonders. After all, 80% of marketers find it effective, and 17% of companies spend more than half of their marketing budget on influencer marketing. These are the benefits you may expect if you introduce it to your marketing efforts: creates brand advocates, increases trustworthiness, gets you closer to your audience, reaches out to new markets and it’s cost-effective.

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How To Identify the Best Influencers for Your Brand?

Everybody with a phone can be an influencer, and many people use that opportunity to elevate their careers and personal brand. However, you should be a bit picky when it comes to choosing the influencers and brand advocates who’ll represent you online. After all, they become the face of your brand.

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